[Tom Biederbeck] For most of us, the intent to do good for people and the planet is something we shoehorn into our work: “I’ll contribute to that charity when I get a few dollars ahead,” or “I’ll suggest that my client print the next project on recycled paper.” Well and good. But the arc of Carol Hatcher’s career suggests a more direct route to making “the good” be “the work.” A design consultant for Habitat for Humanity in Atlanta, Hatcher has also built commitment into the content and form of her children’s stationery venture, Blue Green Planet.

Pam McGuire is Mohawk’s resident authority on print production. If there’s a question about stocks, printing or finishing, she’s answered it. In this second installment in our On Press series, McGuire shares the secrets, via video, on how to print the richest, deepest blacks.

[Tom Biederbeck] Marianne Cook already had an extensive retail career in the greeting card industry when she began to notice something that concerned her. As a buyer for national powers like Target, she saw a lack of attention to the sustainability of the paper we use every day. It was an epiphany that led her to change her career. She left the corporate world and launched her firm Green Stationery, which offers eco-friendly stationery for home and office. We asked Cook about her path to entrepreneurship and what makes her venture unique.

[Tom Biederbeck] When Tomorrow Partners created a promotion to launch Mohawk’s Loop line of sustainable papers, the designers understandably focused on longevity — practical content makes a promo worth hanging on to, they reasoned. Their solution, Mohawk Loop: A Living Almanac, offers work and lifestyle advice on every spread. That much was expected. The surprise was the two startlingly young artists the designers found to visualize the project.

[Tom Biederbeck] It’s the “Groundhog Day” of paper promotions: Three narratives bring to life one out-of-the-ordinary project in the Your Solutions Here piece created for Mohawk by designers Adam Brodsley and Eric Heiman. The hook: A sequence of nine unrelated stock photos is repeated three times, each with a different original story that unites the images in intriguing and even startling ways.