Destination: National Stationery Show 2011 was a shot of inspiration

[Chandra Greer] This was my 10th (11th? 12th?) year attending the National Stationery Show in New York. For the past few shows I’ve asked myself, “Do I really need to take the time/expend the resources to make the trip?” Today there are many more ways to access the industry. Savvy companies present their designs online and by mail, and strong personal relationships built over the years provide the privilege of being among the first to know about new work.

One of the most respected letterpress shops in the country, Hammerpress, has doubled its line in the past year, looking fantastic against a backdrop of stately yet inviting green.

Still, every year I cannot resist the call of my Paper Mecca. In addition to being able to see so much in one place, I know in my heart I need that shot of inspiration; that three days of being totally immersed in the color, feel, talent and energy of the industry; of feeling at one with paper and ink; of bowing at the altar of letterpress. It re-energizes, and that’s good for me, my team and my customers. Plus there’s a little thrill of the hunt about it — if the Next Big Thing is there, I’ve got to be on hand to find it for my shop in Chicago.

Hammerpress’ boldly colored thank-you card, spiked with silver

Though the unrelentingly rainy weather this year meant I walked the show with my grooming severely compromised, my upbeat mood remained intact because there was much about the show that was warm, colorful and luscious.

I considered checking out of my hotel to move into newcomer Fig. 2 Design Studio’s colorfully sweet and welcoming booth.

In great part the energy level was set by fantastic booth designs, especially by several newer exhibitors. They’d obviously done their homework when it came to creating an environment that invited attendees to step on in, have a look around, sit down and place-a-big-order-why-don’t-you?

As I reflect on NSS 2011, I’m reassured the stationery industry is very much alive — changing to be sure, but still on fire with new companies, new concepts, new looks. Here’s a look at some of my other favorite booths and finds.

A sassy Adrienne Berry of Dingbat Press in her hand-silver-leafed booth

Apparently I wasn’t the only one enjoying the inspiration. Between taking orders, Shino Charlson of Fugu Fugu Press assembled a collection of business cards from other exhibitors.

I was also impressed by the branding and execution of this new exhibitor, meant to be sent.  Those walls, that Ghost Chair, that smile … perfection.

The Nic Studio’s cozy cocoon: Loved the custom lampshade made from fabric designed by owner Nicole Block. Thoughtful touches like this not only delight, they give you confidence you’re dealing with someone who pays attention to the details.

Urubbu’s holiday card selection was delightfully accented by hand-carved birds made in Brazil … as was illustrator Geraldo Valerio, one of Urubbu’s founders.

One of my absolute favorite spaces was the Flywheel Press booth. Amber Ellis-Seguine chalkboard-painted the walls, then hand-drew the borders and frames in chalk. I love the saucy impermanence of her idea.

This is a Twitter-inspired card from Flywheel’s Hashtag series. Ironically, a lot of my pre-show planning involved listening to what designers were talking about on social media.

I cannot wait to get my hands on these Sweet Bella vintage Italian notebooks from the ’40s and ’50s. This is a find.

The first of our purchases has already started to arrive. Here’s the Music Card Set, from Wildhorse Press, in situ at GREER — fresh colors, illustration style and subject matter.

I’m also excited about Double Bravo’s truly innovative series of letterpress-printed cards commemorating a marriage or birth in London, Chicago, San Francisco, Los Angeles, Portland or New York.

A. Favorite Design wowed us with a whole new crop of conceptual cleverness like this homage to Etch A Sketch.

As we’ve said before, Chandra Greer has a sharp eye. Her shop, simply named Greer, in Chicago’s Old Town neighborhood sports a stellar selection of cards. All designs shown here will be available on her website, GREERChicago.com (currently under reconstruction; it will be live mid-August). Selections from A. Favorite Design are available at Felt & Wire Shop, as are a refreshing array from Flywheel Press.

  1. Posted by Cara Carpenter on 06.24.11 at 10:17 am

    Love to see all these great things from the show! Chandra, thanks for your eagle-eye and commentary.

  2. Posted by Claudia on 06.24.11 at 10:21 am

    Having connected with Chandra before the show I was flattered when she came by the booth. Her knowledge and eye are legendary in the stationery community and this post is a perfect example. Thank you for including Fig. 2.

  3. Posted by Barbara on 06.24.11 at 10:39 am

    Chandra is wonderful in every way. She brings any space she is in to life with her wit and savvy. It’s a huge honor to have met her and caught her eye with my designs. I am honored to be included in her round-up and am counting the days until our next rendezvous. She’s an inspiration. Thank you!

  4. Posted by Nicole Block on 06.24.11 at 12:34 pm

    chandra, thank you as always for the support, the kind words, and the reinforcement that you give to me and my fellow indie designers. we love your humor and your generosity of spirit. you rock. =)

  5. Posted by amber ellis seguine on 06.24.11 at 1:36 pm

    Chandra, you are a constant inspiration as businesswoman and all around person. Thank you for including me among all this amazing shops. I truly love what I do and it is largely impart because people like you lead our industry!

  6. Posted by amber ellis seguine on 06.24.11 at 1:37 pm

    *these shops…;)

  7. Posted by Chandra Greer on 06.25.11 at 10:13 am

    These comments are overwhelming. I’m just trying to foster and provide a showcase for beauty, thought and creativity. We all need what you do, think, make.

  8. Posted by Andriano on 07.6.11 at 12:57 am

    Great to see such a variety. Would love to participate soon. Love from a bunch of Paperphilles from down under in New Zealand

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