Abi Huynh’s Arietta: A “serious” typeface

Arietta is Abi Huynh’s “first serious text face,” says the artist, but this robust, highly readable serif looks more like the mature work of a master typographer. A principal and cofounder of the Vancouver, B.C., studio Working Format, Huynh created Arietta as a thesis project in 2009 for the Type and Media master’s degree program at The Royal Academy of Art in the Netherlands.

Huynh describes Arietta is a “transitional roman with multiple text italics that provide modulating degrees of stylistic contrast from the roman.” Those degrees of contrast provide a great deal of insight into the solid foundations on which Huynh based the typeface.

Arietta Book has “a serious, unobtrusive and reserved tone, while the three italic companions each produce a distinct character and textural density,” says the designer.

See more of Abi Huynh’s personal work here.

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The Stationery Collection

Are you excited about the upcoming National Stationery Show? So are the Felt & Wire Shop curators. That’s why this week they’re featuring a collection of beautiful stationery in the Shop. Check out some of the old favorites as well some fun new products. If you’re planning on attending the show, come visit Felt & Wire at the Mohawk Booth #2474/2475. [MD]

Felt & Wire Finds: Say What?

Can’t seem to find the perfect card for your special occasion? Paper, Ink & Earth has the solution with their new “Say What DIY Creative Copywriting” cards. These fun, new cards are this week’s featured product on Felt & Wire Shop. From now until next Friday, get free shipping on all Paper, Ink & Earth items and receive a free card with the purchase of three or more. [MD]

The Beautiful Angle duo makes 3 good points

TEDx Tacoma last week featured a presentation by Felt & Wire friends Lance Kagey and Tom Llewellyn. Their title is a little long, but their talk is short, and we liked it so much we’ve watched it twice. Check out “Guerrilla Messaging: A Story of Money, Power and Desire.”

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