[Laura Shore] Okay. I have to admit I’m a sucker for idea-driven design. Great ideas – appropriately executed – tend to live on and change the way we think about things. The first annual issue of “Landfill”, by Brian Ponto and Greg Barber, is billed as a “post-consumer publication.” The project is a meditation on second chances – but also on paper, print communication, and renewal.
After talking about the impact of paper and print on landfills, the organizers presented 13 stories they’d collected of second chances: from a young woman who moved across the country, to a cancer survivor. Their stories were printed using non-toxic toner on paper pressed with flower seeds and buried. Rather than become landfill, these stories would become part of a new cycle of life. The results were photographed and chronicled on the web and in a small book digitally printed by Greg Barber on an HP Indigo, using Mohawk Options PC 100. Big idea. Great stories. No waste. High impact. What a great way to use print!
